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Lead Tech Marketing, Sales, Finance and Commerce.

At Husqvarna Groups Gardena Division.

Interested in future and tech talks.

About Me
About Me

Currently I am 31 years old, born in Nuremberg and raised in a small town nearby. I would describe myself as a „digital talented“. Within my 12 years of professional experience, I have been able to consolidate the love of technology in almost all aspects. For the necessary ration of digital detox, I like to cook, cycle or play golf.

  • Name: Steffen Sandner
  • Age: 32 Years
  • Job: Director Digital Intelligence
  • Citizenship: German
  • Residence: Rosenheim / Munich
  • E-Mail:
From June 2023
Lead Competence Center Sales, Finance & Marketing

Switching Industries and Starting again in a very potential Market.... More to come soon :-)

Till June 2023
Director Digital Intelligence

Owning the Digital Intelligence Unit, including the Teams Digital Business Concepts, Digital Development and Data-Warehouse to fulfill the needs of digitalization of a 50 year old company. We will shape the future of fashion industry, but first of all we will shape our future and help our internal and external partners to understand the digital tomorrow!

Juni 2017 – June 2019
Head of Digital Development - Marc O'Polo

Development of the Marc O'Polo Digital Strategy with a growing team of developers. Focus on business-optimization and consumer-centric projects.

June 2016 – May 2017
Group Manager Development & UX E-Commerce - Marc O'Polo

Development of a small sized developer team with a clear focus on e-commerce and marketplaces (digital frontends). Implementing of agile workflows for technology teams.

July 2015 – July 2016
Senior Manager User Experience - Marc O'Polo

Product optimization with CRO and technology focus for the E-Commerce plattforms. AB Testing and 360 ° BI / Web Analytics Implementation for the organization.

February 2014 - June 2015
Inhouse IT Consultant -

Product ownership for the e-commerce ecosystem. Process optimization and internal technology trainings for business departments.

January 2013 - February 2014
Business Development Manager / Analytics - adamicus

Consultant for major fashion e-commerce teams like Tommy Hilfiger, HUGO or Burberry with technology and Conversion Rate Optimization Focus.

February 2010 - December 2012
Project Manager Digital - redblue Marketing

Launching the front and backends for Germany's largest consumer electronic business, Media Markt & Saturn.

Started 1999
Mountain Bike Riding

Is there a better feeling than to be in the middle of nature with just your bike and a backpack?

Started 2016
AI Technology

The chances of changing our future is there, I clearly want to be part of it!

From 2009

To be honest, i was forced to cook by myself after moving out at the age of 17. But now, its pure relaxation and pleasure.

  • Agile
  • Leadership
  • Patience
  • Technology
  • Process
  • Thirst for new

Frontend Relaunch or Backend Stack change, I have seen and done it all.


Got hacked once - that never will happen again.

Data & Analytics

Data driven is key to success for everybody.

Frontend & UX

The best product without having a nice User Interface is worth nothing.


Re-calibrate and setup technology teams and stacks.


Never stop learning, maybe not the most academic way.

Latest posts
Is it worth fixing?

iPhone broken? Easy, lets buy a new one, right?

Love the results!

Future decision patterns and a glimpse on their effects.

Failure Friendly Culture

Failure Friendly Culture and her enemies nowadays.

AI Superpowers

China, Silicon Valley and the New World Order – A short Book review.

Contacts Info

Ask me Please 🙂


Riedheimer Str. 12/2 – 89129 Langenau/ Germany