Steffen Sandner – Writes, sometimes.

Steffen Sandner writes, sometimes.

Essays on commerce, tech, the people I meet and the things I keep thinking about. Every now and then: a good complaint. No schedule. Slowly, on purpose.

!!! new essay — 20.08.2026 !!!

The promise is broken. Marketing just hasn’t noticed.

(they are not searching the dark for an exit. they are making themselves at home in it.)
Read the essay →
Essays ↓ 10 of them, since 2019
About ↓
Steffen Sandner

Born in Nürnberg, based in Meran. I run direct-to-consumer for the Oberalp Group in Bolzano: eight outdoor brands, one job of selling them without pretending the internet works the way it did in 2015.

Sixteen-plus years in digital, from UX and engineering teams to running the whole commerce stack. I write here when something has bothered me long enough to become an argument. More often than it used to happen, still rarer than a newsletter.

Role Director E-Commerce, Oberalp
Base Meran, Südtirol
Origin Nürnberg
Moves by Bikes, all of them
Fuel Techno & Dosenwurst
Phone Ask me, please :)
Mail me@steffensandner.com

Proof that I sometimes close the laptop.

disagree? good.
Write me.

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