Steffen Sandner writes, sometimes.

Born in Nürnberg, based in Meran. I run direct-to-consumer for the Oberalp Group in Bolzano: eight outdoor brands, one job of selling them without pretending the internet works the way it did in 2015.

Sixteen-plus years in digital, from UX and engineering teams to running the whole commerce stack. I write here when something has bothered me long enough to become an argument. That happens once or twice a year, which is the honest publishing frequency for people with a day job.